Social Media

• Chile Mayhem
  Combination of crossword puzzles, fill-in-the-blanks, word searches, and even a maze or two – Chile Mayhem was created to help bring engagement online as well as awareness of Bueno Foods and chile.
  
• Memes
  Either a quote or something that New Mexicans understand, the outcome is the same: create engagement and build brand recognition.
  
• Chile Madness
  Set in March to tie into the March Madness, this social media campaign matched Bueno Foods’ products against each other having followers vote on which is their favorite to an ultimate showdown.
  
• Chile Bowl
  Set against the Superbowl, it placed the New Mexico green chile against the New Mexico red chile to see which would come out on top
  
• 12 Days of Christmas
  Rhyming lyrics in tune with the 12 days of Christmas, this campaign gave away prizes to help raise brand awareness and social media engagement