Mark Pardo SalonSpa: Marketing Director
January 2022 – Present
Direct Supervisor: Owner and Chief Visionary Officer Mark Gonzales

• Responsible for Mark Pardo SalonSpa’s marketing department, including working with other departments and salon managers
• Responsible for high level strategic planning and implementation
  • Including events and promotions
• Managing social media – including content creation and coordination with stylists and other team members
• Organizing and working with the Creative Team
  • Organization and implementation of a professional photoshoot
  • Organization and implication of the “Dare to Dream” fashion show. Including:
    • Providing structure and organization to the overall team on timelines (up to and during the event)
    • Procuring a MC, setting partnership with New Mexico Office of the Attorney General
    • Working with venues, sponsors and silent auction donations
    • Assisting with model fittings and practicing
    • More information here
• Graphic design of brochures, flyers, posters, social media content, and more
• Coordination with vendors and business partners
• Assisting in recruiting, including helping the Head of Education on school partnerships and bringing students in for tours
• Managing reviews, newsletters, and specials
• Oversee and implementing all advertising
  • including design work. Magazine and Social Ads
• Website day-to-day maintenance and overseeing implementation of the new site
• Budget creation and implementation

Aveda Institute New Mexico: Marketing Director
January 2022 – Present
Direct Supervisor: Owner and Chief Visionary Officer Mark Gonzales

• Responsible for the school’s marketing department and all marketing aspects
• Managing partner marketing groups
  • Including the marketing companies that worked on Social Media, editorials, photography/video, advertising, and lead generation
• Worked with recruiting on “Industry Days’ (Career shows) hosted at the school
• Put together monthly specials
• Managed flyers, brochures, and creative aspects for internal and external marketing
• Assisted in internal and external events, including “Glam & Gore” fashion show, October 2022.

Bueno Foods: Marketing Analyst
January 2015 – October 2021
Direct Supervisor: VP of Marketing Ana Baca

• Responsible for Forecasting (monthly and annual)
• Creation and monitoring of Price Promotion calendars for Retail and Natural Food store chains and distributors
• Involved in new market and new product pricing
• Responsible for creating Social Media plans for implementation
• Review product packaging and coordinate with printers
• Provide Analysis for New Product Development Gatekeeping meetings
• Including doing viabilities on new products concepts, coordinating with Sales for intake forms, and reporting conclusions to Senior Management
• Responsible for all New Product Development organization
• Update of Coordination calendar, filing, coordinating with multiple departments
• Supervised demo representatives and marketing interns

Bueno Foods: Sales Support & Customer Service Supervisor
June 2014 – December 2014
Direct Supervisor: President Jacqueline Baca

• Supervised Customer Service
• Provided financial information to Sales
• Managed Outbound freight

Bueno Foods: Sales & Marketing Internship
February 2014 – May 2014
Direct Supervisor: President Jacqueline Baca

• Worked on an outbound freight project
• Updated Customer Service Standard Operating Procedures

UNM Small Business Institute: Coordinator
January 2012 – May 2014
Direct Supervisor: Dr. Raj Mahto (through March/April 2014); Stacy Sacco (April-May 2014)

• Facilitated contact between businesses in the community and students in the classroom
• Presented team projects to teachers and students
• Networked in the community
• Managed client meetings
• Handled day to day operations of the institute
• Supervised an employee

UNM Small Business Institute: Assistant Coordinator
June 2011 – December 2011
Direct Supervisor: Jonathan Khan

• Maintained Social Media
• Managed telephone contacts
• Administered surveys
• Engaged in client meetings
• Developed a procedure guide for SBI social media

UNM Valencia: Tutor/Supplementary Instructor Leader
August 2010 – December 2010
Direct Supervisor: Cindy Shue

• Oversaw and ran Math 118 (Pre-College Algebra) workshops
• Tracked the Math 118 tutor budget
• Supervised tutors and worked with faculty

UNM Valencia: Tutor
July 2008 – August 2010
Direct Supervisor: Lucille Farrington

• Tutored students in Business Calculus, College Algebra, Statistics, English 101, and English 102

McDonald’s:
From new hire to Head Crew Trainer
June 2006 – June 2007

Abundant Life Christian Center: Children’s Ministry Director
July 2011 – May 2018
Direct Supervisor: Pastor Barney Carbajal III

• Supervised volunteers
• Wrote multi-year curriculum
• Created a memorization incentive program
• Taught children ages 5-12
• Managed budget
• Presented to board and congregation
• Organized and was responsible for all props, powerpoints, and other needed materials in the classroom